Yippee - it's back.

Sixteen more go-getters, all anxious to demonstrate their greed, foul language, naked ambition and ability to stab other people in the back. All about to sell wet fish to unsuspecting Londoners. Contains strong language apparently. Good job they warned me. I might have been overcome with surprise.

None of them want to win, of course. It's coming second or third that really matters. Winning just gets you stuck in an office with Sir Alan. But second or third - hey, your own TV show beckons, you might even get to go to the jungle and the tabloids might fill pages with your crap.

Can't wait.